Written by: Segun Akomolafe
Have you been thinking about the secrets that’ll improve your knowledge of influencer marketing? You’ve come to the right place!
The purpose of Influencer marketing is to help your business in cooperating with influencers, thereby increasing brand popularity and getting more traffic for your website.
In this guide, we’ll unlock the hidden facts of the influencer marketing you need to know, we’ll also look at the latest trends and strategies you need to know about influencer marketing.
Let’s get started.
What is Influencer Marketing?
Influencer marketing is simply the process by which users of social media and owners of brands cooperate with each other to promote their products or services.
The influencer marketing you need to know is an advertisement process that is also known as marketing campaigns. If you are a brand owner with more than one brand, it doesn’t stop you from advertising your products, all you need is to get an influencer that’ll help you market them.
An example of influencer marketing is the popular TikTok star that became the brand ambassador for Dunkin donuts. In this case, Dunkin donuts is a marketing company and the TikTok star is the influencer that advertises their products. Since the TikTok star is popular with millions of followers and billions of likes on TikTok, Dunkin donuts will surely get leads from the marketing process.
Read more: The Ultimate Guide to Growing Your Online Business
Types of Influencer marketing campaigns
There are many types of Influencer marketing campaigns but they can be grouped under 5 categories and here are the categories:
- Affiliate marketing
- Sponsored blog posts
- Giveaways
- Social media collaboration
- Discount codes and product endorsement
Affiliate Marketing
This marketing campaign is all about influencers advertising a product and getting a percentage of the money a buyer pays for the product.
The whole transaction process happens through what is called an affiliate link. For example, affiliate marketers can sign up to promote a product at Amazon and once they post the affiliate link in their blog, an interested customer clicks on it.
If the customer pays for the product, a commission will be given to the blog owner. It can be 10% to 50% of the payment or more.
Sponsored Blog Posts
This is a type of influencer marketing where brands cooperate with blog owners to market their products. Is this similar to affiliate marketing? Yes it is, only that no affiliate link is required in this case.
One distinct thing about sponsored blog posts is the fact that brands pay the blog owners so that they can run ads on their website. That is why you often see an advertisement video in some blogs when you click on their article.
This marketing campaign process is easy, all you need is to contact a blog owner and agree on a price. There are also some YouTubers that do it and it makes products sell faster.
Giveaways
Giving is the key to receiving. If you want to make more profits from your business, you have to give out some products for free.
Many successful brand owners today are in their place of success due to their good choice of giveaway, some people won’t continue to buy products from you unless you give them something for free.
You can choose to do a giveaway at any time of the year but to put things right, it’s better you do it during the festival period like christmas season, easter season, or during your birthday.
Social Media Collaboration
This stage of marketing campaign is on the basis of brand owners cooperating with top stars on all social media platforms like Facebook, Twitter, Instagram, and TikTok.
It guarantees more traffic for your products and it makes you sell faster. All you need to do is to give the Influencer some ideas about how you want to promote your products and the influencers will persuade their followers to purchase your products.
Read more: The Ultimate Guide to Instagram Marketing
Discount Codes And Product Endorsement
Discount codes are also known as promo codes and it’s a popular strategy for product endorsement.
To set up a promo code, you need to first choose a strong name for your brand, then you can create a promo code based on your brand name.
For example, if you sell shoes and the name of your brand is “Dominion shoes”, your promo code can be “DominionO10”.
The next thing you need is to promote the code by sharing it with your customers on social media platforms or through your YouTube channel.
Read more: The 4 Best AI Apps For Marketers
Types of Marketing Influencers
Influencers are those popular celebrities or social media stars that can help you to advertise your products. Here are the 4 types of marketing influencers:
- Niche Influencers
- Macro-Influencers
- Micro-Influencers
- Local Influencers
Niche Influencers
Niche influencers are also one of the types of influencer marketing you need to know. These are the influencers that’ll only advertise products of their expertise. They only major in their own niche and not that of others. Pharmacists are a good example of niche Influencers, they’ll only market drugs and not something else.
Macro-Influencers
These are the Influencers that have large followers on social media platforms. They are also called “major influencers” because of their global popularity.
Some examples of macro-Influencers are popular footballers, musicians, and some entertainers. Each one of them will most likely have over 50 million followers on Facebook, Instagram, and TikTok.
So there’s no way they will advertise your products and you’ll not get high demand for it. Take note that the least of these influencers will charge you over a million dollars per post.
Micro-Influencers
These Influencers have thousands of followers on social media platforms. For example, a micro influencer will most likely have 34,000 to 950,000 followers on TikTok.
If you can’t afford to pay over a million dollars per post to a macro-influencer, you can contact a micro influencer to help you advertise your products.
Most micro influencers will charge you $1,000 per post but some will charge you $600 per post, others may charge even lesser.
Local Influencers
Local influencers are also one of the types of influencer marketing you need to know. These are the popular celebrities that only advertise products for brands in their country. For example, the Influencer for Pepsi in the United States and the Influencer for Adidas in London. In this case, both influencers are local Influencers for the brands in their country.
Impacts of Influencer Marketing
Influencer marketing has added value to our society and to the world at large. Here are some of the benefits you can enjoy from Influencer marketing:
- They can help to increase your brand awareness
- They will assist you in making more sales
- Affiliate links can help to increase your website’s rank on SERPs
Challenges of Influencer marketing
Influencer marketing is very good but it’s not 100% perfect, here are some of the challenges of Influencer marketing:
- It maybe very expensive to pay some popular Influencers
- It’s risky because the return on investment can fail at anytime
- Some AI apps are now built for marketing, which can reduce the demands for influencer marketing
Conclusion
Influencer marketing is one of the best strategies that can help you in promoting your business to the next level. It can also help to fast track your sales in such a way that you’ll be surprised to see your huge profits. This post has explained the influencer marketing you need to know.
However, it’s good that you are sure of the marketing campaigns that’ll work effectively for you and try to make an informed decision before choosing an Influencer for your brand.
Related Contents: